Someone comments. They get the DM. In seconds.
In Your DM watches your Reels for a keyword, replies publicly, and sends the commenter a link by DM. Flat price, unlimited contacts, and a latency number we publish instead of claim.
Official Instagram Graph API. No browser automation, no scraping, nothing that risks your account.
Fast when it counts
Anyone is fast at 3am. The moment that matters is the hour your Reel takes off, and that is when cheap shared infrastructure crawls. We run a warm, dedicated send path and a priority lane for first-touch, so p95 stays under 8s during a spike.
Flat, not per contact
$29/mo whether a Reel gets 50 comments or 50,000. No per-active-contact tier, no overage, no invoice that grows because something worked.
Honest about the floor
Instagram’s own webhook takes 1–5 seconds to reach any tool, and longer at peak. Nobody beats that, so “under one second” is not a real claim. We publish p50 and p95 measured from the instant the webhook lands.
Why the DM sometimes waits a few seconds
A DM that arrives half a second after the comment reads as a robot, and Instagram is more likely to file it under message requests where nobody looks. So In Your DM adds a small randomised pause by default. It is a setting, not a limitation — set it to zero if you want instant, or to two minutes if you want it to look hand-typed.